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Friendly, insightful and actionable mentorship for wedding industry professionals and business owners

Wedding photography mentoring & education

Mentorship for wedding industry professionals who want to level up their business

Wedding photography mentoring & education

Friendly, insightful and actionable mentorship for wedding industry professionals and business owners

Helping you blend strategy with creativity

Mentoring for wedding photographers and wedding business owners

Whether you’re just starting out in the wedding industry or you’re an established business owner wanting to reach the next level, my mentoring can support you.

Before building my wedding business I spent 10 years working in communications and marketing. My unique perspective gives me an appreciation of the creative passion that drives wedding businesses, but also the strategic mindset needed to be successful.

Whatever you’re struggling with, I’ve got the knowledge, experience, empathy and tools to help you.

chloe caldwell is a photography mentor for wedding photographers and business owners throughout england

Whether you’re confused about your client journey, overwhelmed by workflows, intimidated by instagram or in search of all-round support, I can help you

chloe caldwell in a relaxed pose for her photography business headshots

Why trust me to be your mentor?

As wedding business owners we’re expected to do it all…and do it all well – which isn’t easy!

Mastering every part of your business takes time. But the quickest way to get to where you want to be is to learn from someone who is already there…which is where mentoring comes in!

With my Business Management degree and 10-year corporate career, I built a successful business from scratch and have learnt a lot along the way. 

I’ve been where you are now, and I’ve also got the tools, experience and knowledge to help you get to where you want to be.

So many wedding business owners are motivated to take it to the next level but just don’t know how

So whether you’re confused about your client journey, worried about workflows or intimidated by Instagram, I can help.

My mentoring programmes are designed to give you the motivation, confidence and guidance to achieve your goals and elevate your business.

And, of course, my relaxed, open and friendly approach means that we’ll have a lot of fun along the way!

chloe caldwell in a relaxed pose for her photography business headshots

As wedding business owners we’re expected to do it all…and do it all well – which isn’t easy!

Mastering every part of your business takes time. But the quickest way to get to where you want to be is to learn from someone who is already there…which is where mentoring comes in!

With my Business Management degree and 10-year corporate career, I built a successful business from scratch and have learnt a lot along the way.

I’ve been where you are now, and I’ve also got the tools, experience and knowledge to help you get to where you want to be.

So many wedding business owners are motivated to take it to the next level but just don’t know how

So whether you’re confused about your client journey, worried about workflows or intimidated by Instagram, I can help.

My mentoring programmes are designed to give you the motivation, confidence and guidance to achieve your goals and elevate your business.

And, of course, my relaxed, open and friendly approach means that we’ll have a lot of fun along the way!

Download Your Free Guide

5 reasons your dream wedding enquiries aren't booking you

"Chloë has been a fantastic help and wonderful business mentor. She inspires me to be my best, make decisions aligned with my values and set goals for what I want to achieve. Chloë is warm, approachable and super professional. I’m so grateful I met Chloë when I did!"

—Emma Olivia, Weddings by Emma Olivia
THE QUICKEST WAY TO GET TO WHERE YOU WANT TO BE IS TO LEARN FROM SOMEONE WHO IS ALREADY THERE
a close up of chloe caldwell writing in her planner to prepare for a photography coaching session

Wedding Industry Mentoring

Here are just some of the topics i can help you with:

・Marketing, messaging and content strategy

・Nailing Instagram

・Pricing strategy

・Workflows, processes and business efficiency

・Website, brand & portfolio review

・Goal-setting and long-term strategy

・Attracting and converting ideal clients

・Getting featured & styled shoots

・Photography-specific topics: technical help with settings and shooting, Lightroom, finding your signature style, shooting with the style in mind, posing and directing couples, post-production workflows, editing.

…and much more!

chloe caldwell photography, a mentor for photographers, holding her laptop and smiling

Helping you grow your business with confidence

Templates for Photographers

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Enquiry tracker

Want to know where to focus your marketing efforts? This Excel spreadsheet template tracks the sources of your enquiries and gives you informative data. Includes embedded formulae.

£49
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Discovery Call Template

A step-by-step conversation template to help you convert enquiry calls with ease and confidence.

£49
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Pre-wedding questionnaire

A questionnaire covering everything you might need to know before the wedding day.
Ready to be sent to your wedding couples.

£49
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Testimonial Template

Not sure how to ask for valuable, insightful testimonials? Use these email templates to get exactly the kind of reviews that will make your business shine.

£29
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Second photographer agreement

A clear, professional written agreement stating your expectations, requirements and terms when hiring a second photographer.

£29

One-off mentoring sessions

All mentoring options include a pre-session questionnaire so that we can hit the ground running on our first call

Power Hour

60-minute video call

An hour to ask me anything! Quickfire Q&A or in-depth discussion on one particular topic – the choice is yours!

£180

Business Boost

4-hour deep dive

An intensive half-day session on zoom or in person in Basingstoke, Hampshire.

We’ll cover as many topics as we can during our time together. You’ll leave with insightful feedback, valuable learning and tangible action points to implement in your business.

A 30-minute follow-up call two weeks later to review progress and tackle stumbling blocks.

£600

Elevate Mentoring Programme

6-month Mentorship

Ongoing 1:1 mentorship with Chloe to take your business to the next level.

We’ll kick off with an initial 90-minute session on zoom to discuss where you’re at, where you want to be, your priorities and your challenges.

We’ll then get together for fortnightly 60-minute zoom calls (12 sessions) to review progress, answer questions, overcome hurdles, set goals, build your development plan and cover any teaching topics you need.

£2,000
READY TO LEVEL UP?

I work with a limited number of mentees on my Elevate programme. If you believe we’d be a great match please get in touch below.

a relaxed headshot of chloe caldwell

Shoot-a-long

Come with me to a real wedding

Shadow me for a whole day at a real wedding to learn exactly how I do things and manage the day.

This is NOT second shooting – you will be alongside me for the entirety of the day. Your sole focus will be your own personal development without any pressure to deliver files. You’ll be able to ask as many questions as you like, gain confidence where it’s currently lacking, and of course you’ll also leave with some lovely images for your own portfolio.

This option is available at my discretion and as an add-on to existing mentees only.

You'll learn:

– What a real wedding is like
– How I approach every part of the day from prep to dancefloor
– How I pose and direct couples and groups
– Guest & timeline management
…and so much more!

FAQ's

Take a breath because I’m going to say this with love…

Mentoring is not meant to be comfortable. Enjoyable and rewarding, yes, but comfortable, no. In fact, a lot of the time I will intentionally be pushing you out of your comfort zone (albeit in a very friendly and helpful way!).

If you sign up to mentoring with me you need to be open to doing things differently and committed to putting the work in. When we agree actions to be done before our next session, I expect you to have done them.

This may sound quite harsh but I’m saying these things with love because I know what needs to be done. I will absolutely be there to support and help you level-up your business, but I cannot do it for you.

Nope! Whilst I can help with photography-specific subjects, the majority of my mentoring topics are relevant to all wedding industry professionals, whatever your niche.

A notebook and an open mind!

Payment plans are available for my 6-month Elevate mentoring programme.

a close up of chloe caldwell writing in her planner to prepare for a photography mentoring and coaching session

Download Your Free Guide

5 reasons your dream wedding enquiries aren't booking you